Research Report: mainstream media either ignores young Australians or castigates them

by | Dec 21, 2020 | Business

Youth have borne the brunt of the Covid-19 pandemic and the resulting recession, yet their representation in the media is minuscule and dropping, according to a research report. News Corp’s widespread use of damaging stereotypes about young people was also notable, writes Elizabeth Minter.

The difference in coverage couldn’t have been more stark. Earlier this month, Covid-19 was taken on a journey around the Northern Beaches of Sydney, allegedly by a couple in their 60s and 70s who failed to self-isolate while awaiting their Covid-19 test result, according to News Corp’s The Australian. But this part of the story was swiftly moved off the front page.

Compare that treatment with the hostility afforded two teenage girls who tested positive for Covid in Brisbane after taking a trip to Melbourne. The headlines in News Corp’s stable of newspapers were excoriating: “Enemies of the State” (The Courier Mail); “Dumb and dumber” (The Herald Sun); and “Bags of trouble: teen trip ends in cluster” (The Australian). Their faces and names were plastered across the front pages.

Enemies of the statedumb and dumber Covid 19

Then just last week, NSW’s Health Minister Brad Hazzard urged “young people” not to be complacent, even though the Northern Beaches cluster was sparked by an older couple.

Such media treatment provides more evidence, if any were needed, to back up the findings of a recent report, Missing: Young People in Australian News media. The report, commissioned by the Foundation for Young Australians, found widespread use of negative stereotypes in the mainstream media, when it actually bothered to cover issues that affected young people. Young people featured in less than 3.3% of the articles analysed, a decrease of 14% from the same period in 2019.

The report analysed 10,183 articles across six online mainstream news publications – the ABC, SBS, The Age (plus syndications), The Herald Sun (plus syndications), The Australian and The Australian Financial Review – between February 1 and July 31, the first six months of COVID-19 in Australia.

Economic wellbeing

Young Australians have been most hit financially by the pandemic, as economists and think tanks have repeatedly pointed out. The Grattan Institute has estimated those aged 15 to 24 will be the hardest hit by the unemployment crisis, while research from the Tax and Transfer Policy Institute based at the ANU has found that young people and those who are poorest are effectively bankrolling the advantages enjoyed by older people.

Young Australians told to be resilient as COVID-19 wipes out jobs and housing hopes

Yet the report found that Baby Boomers received the most positive coverage (31%) across stories about economic wellbeing and only 26% negative coverage. Meanwhile, 71% of articles that mentioned Gen Z were negative, featuring unsubstantiated claims or an absence of quotes or case studies from this cohort.

Use of stereotypes matters

The report analysed 685 articles published by the six publications regarding use of stereotypes. Five recurring stereotypes about young people were identified:

  1. Young people lack resilience / are lazy
  2. Young people are criminal / dangerous
  3. Young people are entitled
  4. Young people are a homogenous group
  5. Young people can’t make the right decisions

News Corp’s coverage appeared the most egregious. The Australian used stereotypes in 75% of its coverage and The Herald Sun 61%.

The Australian referred to youth as entitled (15% of the articles analysed), as lazy/lack resilience (13%); can’t make right decisions (12%); and are criminal/dangerous (5%).

The Herald Sun used the criminal/dangerous stereotype in 35% of the articles analysed.

In contract, in 77% of the ABC coverage analysed, no stereotypes were used.

As the report notes:

“When news media use stereotypes this influences how the public perceives young people. Stereotypes influence public policies that are made (or not made) for young people, and, they influence young people’s perception of themselves.”


“When young people don’t see themselves represented in the media, they turn away from it as a trusted news source.”

Headlines matter

The report also noted that some 59% of headlines mentioning young people were not supported by quotes or case studies in the article. As the report notes:

Representation without voice can be more detrimental than no representation at all, and unsubstantiated reporting can contribute to the perpetuation of stereotypes.

Read the full report.

Boomers & Millennials: an aftermath of austerity will kill Australians too


Elizabeth Minter

Elizabeth Minter

A 30-year veteran of the mainstream media, Liz is the editor of Michael West Media. Liz began her career in journalism in 1990 and worked at The Age newspaper for two 10-year stints. She also worked at The Guardian newspaper in London for more than seven years. A former professional tennis player who represented Australia in the 1984 Los Angeles Olympics, Liz has a Bachelor of Arts and a Bachelor of Letters (Hons). Her Twitter handle is @LizMinter_


  1. Avatar

    Negative coverage of selected demographic cohorts allows the Liberal Party to harm the cohort with electoral impunity.

    See for example the decades of negative coverage of aborigines and unemployed by News Corp. And the outcome. Newstart for the unemployed, drug testing, cashless card, robodebt, pointless job applications, work for the dole. Ongoing discrimination against aborigines.

  2. Avatar

    Article touches upon a disturbing aspect of our politicised media and a global dynamic that more white/culturally specific nativist conservative and/or libertarian political parties leverage for electoral outcomes, while we now observe up to four generations living in any family.

    Agree with how our commercial media (ex. C10 so much, with ABC compelled to follow) target ageing voters rusted onto legacy media, and nowadays, especially regions; the latter vote and maintain far right and/or copnservative governments in power.

    Accordingly, we see not just antipathy towards youth, university students, climate campaigners, unionists etc. but also a conga line of nativist conservative and/or libertarian obsessions masquerading as genuine issues like those cited in the article.

    Further, there is also an unhealthy focus upon sociocultural issues e.g. religion, defence, LGBT, etc. and/or any foreign young people e.g. tourists, international students, backpackers, temp workers etc. under the guise of (undefined) ‘immigration’ and ‘population growth’ blamed for all negatives (inc. unsubstantiated environment degradation, taking jobs etc. from Sustainable Population Australia, ON, some LNP/Labor MPs, Bob Carr, Dick Smith, and even Bob Brown?); white nativism under the guise of immmigration retsrictions and population growth (cooked up by US fossil fuels sector) that also precludes stringent environmental legislation, too cute or are these guys simply naive?

    Facts, global population will peak by mid century due to crashing fertility rates, hence for the first time in the world old people, outnumber young people, Australia’s NOM/population data is inflated (via UNPD 2006) by temporary residents or churn over (not noticed by a single journalist in Oz?), older voters tend to support conservative parties, informed by legacy media monopoly and in regions white Christian conservative nationalist voters, the upper median age dominates…. for now.

    This strategy follows both the old southern and mid western electoral strategy in the US, and is being replicated globally whereby retirees and pensioners are catered to, while fewer youth are thrown under the bus.

    • Avatar

      Brilliant analysis. Thankyou.

  3. Avatar

    This just shows that the Baby Boomer, like myself, are the one’s that buy and read the news. So giving the the Baby Boomers better media is not that unusual.

    • Avatar

      Me and everyone I know reads the news and I’m 35

  4. Avatar

    So true, the fallout from the virus will be our youth, we need to concentrate on their well being for a strong future and their mental tenacity to feel they have a future like their parents were afforded. They are tomorrows leaders and the foundation to society , let’s not forget that.

Secret Rich List

Secret Rich List banner

Tax Dodgers

Rortswear by Slush


Case for Federal ICAC

Quad Erat Demonstrandum

Revolving Doors

Revolving Doors

Video Channel

The West Report

Support Us

subscribe to michael west media
Rortswear and ClimateCards
The West Report Banner
Michael West Email

Get Our Weekly Newsletter

Unsubscribe anytime.

Thank you! We'll also confirm via email.

Pin It on Pinterest

Share This